The emotional component
Remember when you were in high school and you really did not like a subject ? And along came a new teacher or you entered another grade with another teacher and suddenly the difficulty seemed less or disappeared ? I bet you look back and say that the teacher made a big difference for you .
When you look at a sports event live or via the multitude of media available today , which individual or team do you notice ? Most times people will report on the team they follow or the player they follow . They may notice someone else or the other team , but usually it will not be with the same detail or the same passion .
There are certain events that happened in the past that you can recall quite vividly . You can tell where it was , the time of day , who were there , what happened and what the outcome was . Sometimes you can even remember the smell and just the same smell will take you back to that event .
I remember listening to a conversation between two people , one of whom voted for George W . Bush in 2004 . The other person was flabbergasted and asked how could he vote for him seeing as how he made so many mistakes in diction and elsewhere . The response from his friend was that he just liked Mr . Bush , there was something about him that he liked as a person ; he was an “ everyday kinda guy ”.
When you choose a car or the colour of a car , is it based on the utility of the vehicle ? What about when someone says , this thing or person or event is their “ dream ”?
The common element in all of these scenarios is the emotional component . We code most or all of our memories with a strong emotional component . It is this that compels us to act more so than an appeal to factual reasoning . Emotional reasoning is very serious business and many companies spend literally billions trying to get an emotional response to their products or services .
In his book Blink , Malcolm Gladwell mentions research that showed that the likelihood of a medical practitioner being sued by patients was greatly reduced if
the patients liked their doctor . Even when the practitioner was at fault ! Doctors with a not so friendly bedside manner were more likely to be sued regardless of competence .
I know many people who come to me and I can tell pretty quickly which ones are going to improve , improve quickly or not come back . It usually has to do with a feeling I get about them , how I connected with them .
Because naturopathic doctors spend a lot more time with patients , typically at least a half hour and sometimes one and a half to two hours , you would think that it makes more sense
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that we would be liked and appreciated . While this has merit , people still mention to me about how much they like or don ’ t like their medical doctor . They usually do not factor in the amount of time spent in that ; they usually talk about how they are treated and spoken to .
There are also important implications for how well a person does based on how connected they feel with their practitioner . Patients are more likely to comply with a practitioner ’ s advice if they like them , which can lead to better health outcomes . Even if they do not follow the advice , there still seems to be an improvement just from the interaction .
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The Independent , the Diaspora ’ s Multicultural Voice February 28 2017 9
Typically this is referred to as the placebo effect , which some like to call the placebo response . I have had this many times whereby people come to see me and by the end of the visit , even though I did not administer any therapy , they report an improvement in symptoms . And I do not mean just mental or emotional symptoms , but physical ones such as pain or discomfort .
So when choosing someone who is going to be intimately involved in your health and healing , be sure to be aware of the emotional response to that person , it could make all the difference !
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Natural Health
RAJESH RAGBIR , N . D .
Rajesh Ragbir BSc . ND , is a licensed naturopathic doctor in Ontario and practises at Feel Good Natural Health in Oshawa ( 905-571-1100 ) and at Scarborough Naturopathic , Midland and Lawrence ( 647-287-1063 ; www . scarboroughnaturopathic . com ). He has a special interest in stress , digestive health , women ’ s health and cardiovascular health . He can be reached by email at ragbir . nd @ gmail . com and followed on Twitter @ ragbirND .
Now available in The Independent . Call for details . 416-278-9302
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