How much do sync licenses cost?
Unlike mechanical licenses, currently there is no compulsory statutory rate for sync licenses, so it's up to you and the song's owner to negotiate the licensing fees. The way the audiovisual work will be distributed and its purpose will greatly affect the cost of the license.
Be aware that the cost will probably be higher if the song you are attempting to license is your only option for the project. For a detailed overview of the various fee structures for licensing different types of audiovisual works, refer to the book Kohn on Music Licensing.
Options for getting a cheaper sync license
Negotiating "options" within the license can save you money in the beginning. Rather than paying up front for uses you might never need, you can negotiate options for potential future uses. With options, you pay additional fees only if/when you choose to exercise those options. Negotiable options might include the term/duration of the license and the mediums through which the audiovisual work may be released. As with any legal contract affecting your band, consult an attorney specializing in music/entertainment law before signing a sync license.
Want others to be able to use your music (while you get paid)? Find out more about sync licensing:
4 Ways That Getting a Sync License Can Jumpstart Your Music Career
5 Steps to Music Licensing Success
Music Supervisor Reveals How Songs Make it Into TV and Film
Breaking Down a Music License Agreement: What You Need to Know Before You Sign
Should Artists Accept Gratis Licenses for Film and TV Placements?
Jamie Davis-Ponce is a professional musician and graduate of Northeastern University's Master of Music Industry Leadership program with a concentration in entrepreneurship.
She has been a music lecturer at Ithaca College, and is deeply involved in Boston-area arts and music organizations, having worked with ArtsBoston and held internships at Handel & Haydn Society and Boston Symphony Orchestra. You can view more of her writing on her blog on Music, Business, and Creativity.
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