The Hump Day Phenomenon Case Study Presentation | Page 4

"Hump Day" Remediation

As the commercial became popular, it began to be remediated. Glass ornaments, onesies, iPhone cases, shirts--lots and lots of shirts. Hair bows, beer mugs, nail decals, earrings, car decals--a quick search on Etsy reveals a myriad of merchandise and apparel that displays the same content as the commercial, but in a different medium.