Geico's "Happier than a Camel on a Wednesday"
In 2012, Geico started a TV commercial ad campaign called "Get Happy, Get Geico." "Happier than a Camel on a Wednesday" was the last in that series. It caught on, gaining major popularity. The original title, a little wordy, has been shortened to "Hump Day" and has been taking over the internet and popular culture ever since. By understanding how this video fits as a piece of popular culture, according to John Storey, we are better able to understand why it took such a powerful hold over our culture.