The Hub February 2017 | Page 6

Bell Let ’ s Talk
Bell Let ’ s Talk Day 2017 is one for the record books with 131,705,010 total messages of support – and $ 6,585,250.50 more funding for Canadian mental health
It ’ s official ! Bell Let ’ s Talk Day 2017 has set all-new records with unprecedented participation in Canada ’ s national conversation about mental health , the largest of its kind in the world . People in Canada and around the globe joined with Clara Hughes and the Bell Let ’ s Talk team on January 25 , 2017 , to talk about mental health like never before .
“ Wow Canada ! Thank you ! We ’ ve shattered records again with a mental health discussion that reached every corner of Canada and points all around the world too . We keep on knocking holes in the dark wall that is stigma , and we keep on growing funding for new research and expanded care as the engagement builds and builds ,” said Hughes . “ It ’ s amazing to see the passion and positivity all around as we speak openly about the impact of mental illness on each of us . I ’ ve talked to so many people whose lives have been made better by our conversation , and I pass their thanks to you . Because you make it happen !”
Over the 28.5 hours from midnight Newfoundland time to midnight Pacific time , there were 131,705,010 total Bell Let ’ s Talk interactions , including texts , mobile calls and long distance calls by Bell customers , tweets using the # BellLetsTalk hashtag on Twitter , views of the Facebook Bell Let ’ s Talk video , Instagram posts using the # BellLetsTalk hashtag , and Snapchats with the Bell Let ’ s Talk geofilter – a 4.6 per cent increase over the 125,915,295 total on Bell Let ’ s Talk Day 2016 .
With Snapchat and Instagram joining Twitter and Facebook as Bell Let ’ s Talk
partners , total social media interactions almost tripled , from 7,409,845 messages of support in 2016 to 22,008,855 this year . # BellLetsTalk was the top Twitter trend in Canada and worldwide .
Bell donates 5 cents per interaction , at no extra charge to participants , so the result is a further $ 6,585,250.50 in funding for Canadian mental health programs .
Bell Let ’ s Talk Day once again drew support from Canada ’ s most prominent leaders including Governor General David
For more information visit Bell Let ’ s Talk
Johnston and Prime Minister Justin Trudeau as well as the Royal family with tweets from the Duke and Duchess of Cambridge Will and Kate and Prince Harry . Prime Minister Trudeau also joined in on a live Twitter chat with Clara and Bell Let ’ s Talk spokesperson Marie-Soleil Dion to share his perspectives on mental health .
The scope of engagement in Bell Let ’ s Talk Day has become truly remarkable . Political party leaders , members of Parliament , provincial and territorial premiers and ministers , mayors and councillors , Olympians , professional sports teams and players in Canada and the US , major corporations and a broad range of the most high-profile Canadian , US and global entertainers and other celebrities continue to embrace the anti-stigma cause .
Their participation drove hundreds of thousands of retweets from fans and followers . To see the amazing level of support , please visit Bell . ca / LetsTalk .
Bell Let ' s Talk promotes mental health based on 4 action pillars : anti-stigma , care and access , new research , and workplace best practices . Bell Let ' s Talk was launched in September 2010 as a 5-year program with a $ 50 million initial donation from Bell and a commitment to grow its funding based on the engagement of Canadians in the cause on Bell Let ' s Talk Day . In September 2015 , Bell announced it would extend the initiative a further 5 years and commit to at least $ 100 million in funding for Canadian mental health .
6 The HUB -February 2017