website & analytics
• Deeper Engagement: Average engagement time per active user on the 360Blue. com website increased 270 % YoY, now totaling 4 minutes 37 seconds per session— clear evidence that visitors are spending more time exploring our homes and content.
• Strong Traffic Volume: Our website continued to attract ~ 7 million users in 2025, maintaining scale while significantly improving quality of engagement.
• Revenue Growth: Total revenue generated through our website increased 6 % YoY, reinforcing the impact of our digital marketing efforts on bookings.
organic search( seo)
• Major Visibility Gains: Organic Google search impressions increased 506 % YoY, reaching 11 million impressions( up from just 2 million in 2024
• More Qualified Traffic: Organic search clicks grew 509 % YoY, totaling 174,000 clicks.
• The Takeaway: These gains signal strong improvements in SEO performance, brand relevance, and visibility.
organic social media
Audience Growth: Our social media following grew to 136,000 followers, a net gain of 7,065 followers in 2025.
paid advertising
• Expanded Reach: Paid campaigns generated 15.6 million impressions, significantly increasing exposure for our market.
• Stronger Performance:
• Conversion Rate increased 51 % YoY.
• Our ROAS( Return On Ad Spend) improved 132 % YoY, marking a significant improvement in the efficiency and effectiveness of our ad spends.
• The Takeaway: Paid media is driving more efficient bookings and higher returns on our ad spends YoY.
THE HOMEOWNER EXPERIENCE | 360 BLUE 7