Marketing how we measure success
Our in-house Marketing team operates as a stand-alone agency , managing all marketing efforts for 360 Blue homes . From creative strategies to highperforming digital campaigns , we ensure each property gets the attention it deserves . By working closely with our Revenue Department , we maximize bookings and revenue for every homeowner . Thanks to a powerful combination of targeted marketing campaigns , a loyal guest base , and an ever-expanding digital reach , 360 Blue consistently drives more visibility , bookings , and revenue for our homeowners .
analytics
• More website visitors : We increased total website views by 15 % year-overyear , growing from 7.7 million to 8.9 million views .
• Stronger engagement : Each visitor is interacting with the website more — views per user grew by 35 %, from 5 to 7 views per visitor .
• Higher revenue online : Total revenue generated on our website increased by 27 % compared to last year .
organic social media
• Our social media audience continues to grow , with a 13.6 % increase in followers , bringing us to 127,210 total followers .
advertising
• Our search campaigns saw a big improvement , with a 52 % increase in clickthrough rates ( CTR ) ( from 9 % to 14 %). This is 180 % higher than the travel industry average of 5 %.
• Our social ads CTR also grew by 9 % YoY , now performing 90 % higher than the travel industry average .
THE HOMEOWNER EXPERIENCE | 360 BLUE 7