Marketing how we measure success
Our in-house Marketing team operates as a stand-alone agency and handles all marketing efforts for 360 Blue homes . We develop and deploy the most creative and effective digital marketing strategies in the industry , ensuring each home is marketed to the right audience using the most compelling content . Our Marketing team also works hand-in-hand with the Revenue Department . This dual approach enhances the attention each property receives , generating more bookings with maximum revenue .
• Eighty-five percent of our bookings come directly through the 360 Blue website . The industry average : 15 %. This allows us to rely far less on online travel agencies such as VRBO , which charge significant commissions and fees .
• Forty percent of our guests have booked with us before . The industry average : 15 %. Strong brand loyalty among guests gives our owners access to an everexpanding database of known luxury travelers .
• We also utilize our social media reach and branded website to maximize the exposure of our homes . Last year we yielded 5.5 million page views . This year we ’ ve generated 10-plus million — a near-100 % year-over-year increase .
• Highly targeted and segmented email marketing strategies reach a vast audience of known luxury travelers via our newly expanded 360 Blue / Natural Retreats database — 650,000 + contacts .
• We develop high-quality social media content to drive daily engagement with our 79,900 + Facebook fans , 35,000 + Instagram followers and 1,300 + annual Pinterest viewers .
THE HOMEOWNER EXPERIENCE | 360 BLUE 7