The Hemp Connoisseur April/May 2013, #6 | Page 64

Euro Hemp-penings: Wake Up and Demand Better Usage of Hemp America!

By Binger Hashman

Dear America,

Wake up!!!

Did that get your attention? Well, I hope it did because I love you as a country and I am worried that you may be unaware that hemp is SO happening in Europe right now!
Don’ t misunderstand me: You still can’ t and should never actually smoke hemp. But Europe is starting to recognize that it is an amazing fiber with tremendous properties and values. Just take a look at what they are doing to see how maximizing hemp usage could be very beneficial to your country.
At SINEO, a French company with a social vision, they recently developed a biodegradable waterless product for washing cars from essential oils and hemp extracts that have saved the company 40 million liters of water to date. The company’ s range of completely biodegradable products has led to links with some of the leading names in the car industry.
Olivier Desurmont is the young entrepreneur who developed the idea of developing an eco-friendly waterless car-washing product. The company he established, SINEO, sets out to prove that respect for the environment and people can be combined with economic success.
“ We make cleaning products that are 100 percent biodegradable. Furthermore, they dissolve quickly and
64 April / May naturally,” explained Desurmont.“ One of the most underused and valuable resources on the planet is hemp fiber. We can make so many eco-friendly products from hemp, which can outperform their highly toxic counterparts. And we are just getting started. Trust me, in 100 years the automotive industry will be disappointed that we didn’ t take advantage of hemp fibers for such a long period of time.”
There’ s currently a huge increase in demand throughout Europe for European Hemp Fibers. European car companies have experienced a dramatic increase in fees from failing to properly dump their car waste into landfills. This has expedited the process of finding, discovering and using sustainable products that are biodegradable and can significantly lower costs.
Currently, more than 30,000 tons of natural fiber composites are being used in the automotive industry, requiring 19,000 tons of natural fibers. It is being used to make European flax( about 65 percent) and hemp( about 10 percent) and the remaining 25 percent of hemp is being used for imports from Asia( jute, kenaf, coir, abacá).
Natural fiber compression molding is the dominant processing technique for the production of extensive, lightweight and high-class interior parts in medium and luxury class cars. Some advantages of using