The Hemp Connoisseur April/May 2013, #6 | Page 53

created all our images and we just tapped into something special. We continue to get lucky with how we market ourselves and how we get great work from people who just want to be a part of the development and growth of Cannabis Energy Drink.”
An example of this“ luck” can be seen in an awesome animated video on YouTube under“ Cannabis Energy Drink Animated.” It was created by a super talented filmmaker, who bartered for two Cannabis Energy Drinks for his services.“ He said he wanted to make us a movie, but we had to send him two drinks. So of course we did and it blew us away,” Rob said laughing at the film’ s developmental process.“ It is great work!”
It has taken awhile, and had its share of difficulties with obtaining the necessary approvals and legal hurdles, but now the Cannabis Energy Drink has recently started to expand into the US market. As his energy drink continues to be unleashed all over the world, the remarkable brand loyalty and customer feedback that Rob has seen has been nothing short of un-FREAKIN’-believable.
“ The American people have been so positive! Because we have the C-word in our name, they consider us to be“ cool outlaws”, noted Rob.“ Every day we get pictures from professionals all over the US who tried and love the Cannabis Energy Drink. They send us pictures and encourage us to use them to promote the drink. We have the greatest, most passionate fans in the world.”
The Cannabis Energy Drink has become the ultimate party drink because it is a non-traditional brand, which does things in a blunt, controversial way. So it probably is not a good idea to ask Rob how it compares it to their well-known rival energy drink, Red Bull.
“( Sighs) We are similar to Red Bull only in that we are an energy drink. Fans of Cannabis Energy Drink strongly believe that it tastes better than Red Bull. To be honest, I think Red Bull has gotten old and outdated. We have made some hilarious posts that actually poke fun at Red Bull’ s past marketing.
We don’ t want to be associated with Red Bull in any way. We are Cannabis Energy Drink.”
It is important to note, that there is barely any Cannabis content in Cannabis Energy Drink. Literally, there is around. 02percent!
“ If people are looking to Cannabis Energy Drink to get stoned, they will be very disappointed. It is a delicious energy drink. It revives you and keeps you at your most focused so you can make the most out of your evening,” Rob warns.“ Our factory is in Austria where the most famous and delicious energy drinks of the world are made.”
What does Rob himself like most about the Cannabis Energy Drink’ s success?
“ Now, I can just be myself at work all the time. I dress in jeans and a tee-shirt and come to work and have a lot of fun,” Says the former CEO of NordicTrack EMEA.“ I was a CEO for a long time and I never want to return again in such a formal culture. I love being me and am genuinely humbled and honored by the reception that the Cannabis Energy Drink has received in the US, throughout Europe, and soon, throughout the world.”
For an example of how the Cannabis Energy Drink plans to take over the world, look no further than here at The Hemp Connoisseur. Cannabis Energy Drink recently decided to become one of our biggest corporate sponsors!
“ I wanted to support The Hemp Connoisseur Magazine, because I think it is a beautifully crafted, mature magazine,“ Rob stated.“ I think we are kindred spirits and I look forward to having a long, mutually successful relationship.”
As the Cannabis Energy Drink continues to catch fire, and more and more distribution deals continue to crop up throughout the world, you will no doubt be seeing many fun images and advertising relating to the brand for a long time. Enjoy the ride! thcmag. com 53