Cheryl Shuman is Changing the Image of Cannabis One TV Show at a Time
The Fairy Budmother and Her Magic Media Pixie Dust
Cheryl Shuman is Changing the Image of Cannabis One TV Show at a Time
by Liz Mund
Call her:“ The Martha Stewart of Marijuana,”“ A Marketing Badass,” or perhaps“ Fairy Budmother.” Take your pick, but no matter how you say it, Cheryl Shuman is an unstoppable force behind the cannabis movement, tugging marijuana out of the closet and nudging it determinedly into the light of mainstream media. Shuman has teamed up with powerhouses Rapid Fire Marketing( stock symbol: RFMK) and William Morris Endeavor on the filming and production of four separate reality television series that share two common themes: Cheryl Shuman and cannabis.
Shuman is a celebrity spokeswoman, a mother, a political activist, a person living fiercely with cancer, an incredibly successful entrepreneur and— a cannabis consumer. Educated and media savvy, she defies the image likely conjured of a person who partakes in the green stuff: she is well dressed, well spoken and very well backed. So maybe the carefully crafted public image of the schedule one drug marijuana and the people who use it isn’ t entirely accurate? Maybe the people who smoke, eat, or vaporize cannabis are also elite business owners, researchers, patients, teachers
26 April / May