The HEALTH : Jan/Feb 2020 | Page 7

jan/Feb, 2020 | The Health halal Health The Malaysian standard in halal pharma Malaysia is the pioneer for halal standards in pharmaceuticals as it recognises the global potential among Muslim and non-Muslims I t started off from a particular pharma- ceutical manufacturer who wanted to differentiate themselves in the market by certifying their health supplement products halal by adhering to the Malaysian Standards for halal food. After gaining traction by having the JAKIM’s halal logo on their product, the pharmaceutical industry in Malaysia saw an opportunity in halal pharmaceuticals as a whole. A Malaysian Standards for halal pharma- ceuticals (dubbed the MS 2424) came into fruition as a result in 2012. The Health had the chance to speak to the Department of Standards Malaysia (also known just as Standards Malaysia) about their role in developing the MS 2424 With the new placement under the Ministry of International Trade and Industry (MITI), Standards Malaysia will further strengthen its role in enhancing efforts to lead halal areas in line with global economic development.” – Shaharul Providing the option for the people The first question that would pop in our heads is this: Why do we need to have pharmaceuti- cal products, especially over-the-counter drugs, be certified-halal? The answer is the same as it was around 20 years ago when the pharmaceutical company first certified their products to be halal: It provides an added value to the product, particularly to Muslim consumers. Shaharul Sadri Alwi, Director of Standardi- sation from Standards Malaysia explains: “MS 2424 is used by the Department of Islamic Development Malaysia (JAKIM) as a Certification Body to certify the companies Shaharul tells how the MS 2424 Halal Pharmaceuticals – General Requirements can strengthen Malaysia as the leader in the global halal market, particularly in halal pharmaceuticals. 07 under halal pharmaceuticals scheme. This means that pharmaceutical manufacturers who wants to certify their products as halal will have to adhere to the standards before JAKIM certifies them.” The evolution towards better halal healthcare As mandated by Standards Malaysia’s policy, all Malaysian Standards (MS) must be reviewed every five years. The Standard Committee (SDC) will decide whether the MS should be amended, confirmed, revised or withdrawn. As mentioned previously, the MS 2424 Halal Pharmaceuticals was developed and made offi- cial in 2012, therefore there has been updates to its content to better fit into current needs. “The revision of MS 2424: 2012 Halal Pharmaceuticals – General guidelines started in 2017 and on June 10 2019, the Minister for the Ministry of International Trade Industries (MITI) approved this revision as MS 2424: 2019, Halal Pharmaceuticals – General requirements,” says Shaharul. A differentiator to the market Does having a Malaysian Standard for halal pharmaceuticals means every pharmaceutical manufacturers must adhere to it? Shaharul says no, it is actually a voluntary business decision. “The use of MS 2424 Halal Pharmaceuticals by the industry is voluntary. A halal certifica- tion is an indicator that the product is of high quality and safety. Therefore it gives compa- nies tremendous added value in ensuring the quality of services or products produced.” He expanded by saying that the halal cer- tification provides consumers with greater option and purchasing power. “Moreover, the standard provides a competitive advantage to the national and global halal agenda for Malaysia as a whole,” adds Shaharul. Leading the global halal agenda Malaysia is a pioneer country that recognises the potential of the global halal market and plays an important role in the development of the industry as a potential growth engine for the economy. The Malaysian government leads various halal initiatives through strategic inter-agency cooperation between the Department of Islamic Development Malaysia (JAKIM), the Halal Industry Development Corporation (HDC) Malaysia External Trade Development Corporation (MATRADE), higher education institutions, industry including industry. The global Halal industry is expected to reach a market value of USD 9.71 trillion by 2025. Halal pharmaceutical and halal cosmet- ics together accounted for nearly 4 per cent of the overall market share in 2017. “With the new placement under the Ministry of International Trade and Indus- try (MITI), Standards Malaysia will further strengthen its role in enhancing efforts to lead halal areas in line with global economic development.” — The Health