The Hawkamah Journal issue 02/2013 | Page 54

imagine. Subsequent to 2007, after the crisis, the pricing of risk has become more realistic. So post-2008, people started evaluating risk in a more educated manner; and so the CFO’s role became much more important. The CFO plays his role even prior to 2008 in a similar fashion but in a market on a good run “people don’t listen to the voice that comes from within the company.” “Four years prior to the crisis everybody looked at an opportunity and then they just jumped at it. The last four years of the crisis has also taught them what not to do. I think today in a scenario of what not to do, the CFO’s role has become much more critical and important.” This has meant companies starting to take the governance position “quite seriously”. A company will now ask questions where they would not have before, and post- 54 Hawkamah issue02 56pages.indd 54 2008 there’s a “shift in how the CFO is being seen in the organization”. The CEO – CFO axis is crucial for the governance. What is the ideal dynamic between the two? The panelists agreed that the most important partner of the CEO is the CFO – “a good CFO supports the CEO in achieving the strategic plan”. A good CFO also complements a CEO “by having a different perspective on matters”. The panelists also agreed that the CFO “should be a guardian of trust”. CFOs are often regarded as control freaks – “we are not anymore”. CFOs should provide the parameters for strategy, provide options, and generally strike a balance between controls and encouraging innovation. The Role of the Chief Financial Officer in Corporate Governance 9/19/13 10:08 AM