INFLUENCE & CREDIBILITY
3 Core Elements
Business
Competence
Knowledge
PERSONAL
CREDIBILITY
Network &
Communication
Effectiveness
Self-Belief &
Self-Image
Business Competence and Knowledge: The development
of Business Competence and Knowledge, requires a clear
plan and review of areas of competence and needs. This
includes a balance of front line business experience and
staff roles to facilitate the path to the senior levels of the
organisation. In addition to designing this landscape
of experience the development and demonstration of
strategic analytical thinking is an important detail of
the designer approach. Of particular importance is the
financial expertise of women as they prepare for the most
senior roles. Outside a functional finance role which has
become a ‘traditional’ route for women to reach the top of
an organisation, there needs to be a greater engagement
of women with financial expertise in whatever role they
are undertaking, this goes beyond P&L management and
in to key aspects of Financial Accounting and Corporate
Finance, as they earn a right to speak beyond the narrow
confines of a functional role.
ADAPTED FROM DAVID ULRICH MODEL
Effective Networking and Communication: These
areas offer both an advantage and a blocker to women’s
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