THELEAD
Letter from the Executive Directornatda. org
Big Momentum, Smart Moves
If you’ ve flipped through this issue and thought,“ Something feels different,” you’ re right. And we’ re excited about it!
A Fresh Look for a Magazine That Works as Hard as You Do
Say hello to the newly rebranded NATDA Magazine, now known as The Haul. This update is about more than a new name and design. It’ s about delivering more relevant content dealers can use. Turn to page 10 to learn more about what’ s new and what’ s coming next.
NATDA and NATM Align to Deliver More Value, Together
I’ m excited to share that NATDA and NATM have announced a strategic collaboration focused on strengthening education, events, and compliance efforts across the industry. Working together allows us to better connect dealers, manufacturers, and vendors in meaningful ways. Read more about this industry-changing partnership on page 56.
NATDA Scores an A from Its Membership
We recently wrapped up the NATDA Member Survey, and I’ m proud to share that NATDA members gave us A ratings on many of our flagship events and offerings. That feedback matters. Your guidance tells us we’ re focusing on the right priorities and continuing to deliver value where it counts. See the highlights on page 13.
Three Days of Exploration. A Year of Dealer Revenue Growth
Registration is now open for the largest and most established trailer event of the year, The NATDA Trailer Show in Nashville September 1 – 3 at the Music City Center.
We’ ve added new elements designed to make the dealer experience more valuable and more experiential than ever. NATDA now offers a comprehensive Trailer Service Professional Certification, bringing more industry‐recognized, hands-on training and certification directly to the show. You can read more on that in this issue!
We’ re also raising the energy on the show floor with $ 15,000 in cash giveaways, because great engagement deserves great rewards. Find more details and sponsors of the Ultimate Prize Giveaway on page 61. You can’ t afford to sit this year out--register now at natdatrailershow. com.
Two Booths Left + Plenty of New Sponsor Opps!
Exhibit momentum for 2026 has been strong, and at the time of writing, only two booth spaces remain. If you’ ve been considering participating, now is the moment to act. In addition to exhibit space, we’ re rolling out new sponsorship opportunities designed to help brands stand out in meaningful ways. One new offering is the exclusive Dealer Lounge & Lunch, where the sponsor gains direct access to dealers on a dedicated show floor space. It includes onsite branding and high visibility during a hosted
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Andria Gibbon, CEM Executive Director
Jenn Ellek VP, Marketing & Communciations
Corey Langley Director of Exhibits & Partnerships
LeAnna Koerner Director of Membership
Rachel Grundner Director of Sales
Spencer Hamilton Senior Account Executive
Pam DiCara Finance Manager
Arianna Ramer Operations Manager
Caitlin Stephens Marketing & Communications Manager
The Haul magazine is published by: Brady Media Group LLC Pat Brady bradymedia @ cox. net
Layout & Design by: Stephanie McGhee
The Executive Team at Trifecta Collective, LLC Rick McConnell, CEO Donna Bellantone, COO Adam Bernard, CFO
The Haul magazine is published six times a year by the North American Trailer Dealers Association. Reprinting in whole or by any means— graphic, electronic or mechanical, including photocopying or information storage and retrieval systems— is expressly forbidden without written permission from the publisher. Editorial contributions are welcome but editorJes recommend that contributors query first. NATDA assumes no responsibility for loss or damage thereto. All photographs should be released for publication by the sDirource. NATDA is not responsible for return of unsolicited photographs or manuscripts. NATDA reserves the right to use material at its discretion and we reserve the right to edit material to meet our publishing / editorial requirements. Please Note: the articles contained in this publication are meant to increase reader awareness of trailer ownership. Its contents should not be construed as advice or instruction on such topics, which should be obtained directly from the product manufacturer.
Inquiries & Change of Address write:
NATDA 2300 Clarendon Boulevard, Suite 305 Arlington, VA 22201( 727) 360-0304 info @ natda. org
6 The Haul www. natda. org