The buying experience is changing. Here’ s what’ s coming, and what stays the same.
TRAILERTRENDS
The Future of How Trailers Are Bought
The buying experience is changing. Here’ s what’ s coming, and what stays the same.
By Johnathan Aguero
Contributions from Derek Hentges, Channel Development Manager, Novae; Ronnie Enns, CEO, Happy Trailers; Shane Ehrsam, Owner & CEO, NTX Trailers; and Mark Wagner, Territory Manager, Aluma
Picture this: a landscaping company owner pulls onto your lot on a Tuesday morning having already spent hours researching on YouTube, manufacturer sites, and Facebook groups. He knows what he wants before he shakes your hand. This is 2026.
Now, pivot to five years from now, when that same buyer never shows up because he’ s configured the trailer online, compared specs, received a real-time quote, submitted a digital trade-in, and signed paperwork from his truck between job sites.
Pivot again to twenty years out, when his daughter walks through a life-size virtual rendering of a trailer that doesn’ t exist yet while an AI recommends the spec, negoti-
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