Strong satisfaction scores show NATDA members are all-in on the association’ s direction, and we’ re using your feedback to shape what comes next...
You Spoke, We Listened: 2026 Member Survey Results Are In
Strong satisfaction scores show NATDA members are all-in on the association’ s direction, and we’ re using your feedback to shape what comes next...
The response rate for this year’ s member survey was up by 170 % from 2022 and strong numbers: 87 % satisfaction, 93 % renewal intent, and 9 out of 10 members actively recommending NATDA to peers. The feedback you shared is already shaping how we show up for the trailer industry.
The Numbers Tell the Story
Out of the 236 members who took the 2026 survey, 87 % reported being satisfied or very satisfied with their NATDA membership experience. Better yet, 93 % said they’ re likely or very likely to renew when their membership comes up. Your numbers show trust in what we’ re building together.
Customer service also earned top marks, with 90 % of members rating NATDA’ s support as a 4 out of 5 or higher. When it comes to recommending NATDA to industry colleagues, you’ re giving us an average score of 9 out of 10. You’ re sticking around, and you’ re telling others to join you.
What You Value Most
Members are clear about what drives the most value: networking opportunities ranked second only to the NATDA Trailer Show itself, with 56 % calling the show a top benefit. The Haul, NATDA’ s bi-monthly publication, came in next, with nearly 77 % of dealer members finding it valuable or extremely valuable for staying connected to industry trends and dealer insights. Take note NATDA manufacturers and suppliers, print ads are still a value add to your overall marketing mix!
93 % likely to renew
Beyond the show floor, members are tapping into 17 + exclusive benefit partner discounts that help cut costs across freight, shipping, healthcare, and marketing services. Industry news, technical training access, and online education round out the top benefits.
What’ s Next
You told us what you wanted, and we’ re already delivering. Members asked for stronger technical training, peer learning opportunities, and education that keeps pace with industry changes.
NATDA has already launched the Trailer Service Professional Certification Program with Dexter and partnered with NCM Associates to bring trailer-specific 20 Groups and service workshops to members. We’ ve expanded education at Trailer
Show to include more workshops and fresh topics, and we’ ll continue building resources that help you run smarter, more profitable businesses.
What You Told Us Matters Most( Members selected up to 3)
1. Dealer-Manufacturer Relations – 18.2 % 2. Industry Data & Market Research – 17.7 % 3. Expanded Education & Training – 16 % 4. More Member Benefits & Discounts – 13.5 % 5. Technology & Digital Tools – 10.9 % 6. Regional Events & Programming – 10 % 7. Expanded Access to Trailer Industry-
Specific News – 7.3 % 8. Trailer Safety & Compliance – 6.4 %
Join the Community That’ s Built for You
If you’ re not a NATDA member yet, now’ s the time. As a NATDA member, you’ ll unlock exclusive access to the industry’ s most valuable network, events, and savings programs. Current members, your renewal matters. Keep your membership active and stay connected to the community driving the trailer industry forward.
Ready to renew or join? Visit natda. org / join, call( 727) 360-0304, or email LeAnna Koerner at leanna @ natda. org to get started.
www. natda. org The Haul 13