TRAILERNEWS
What You Need to Know This Month
NATDA NEWS
2026 NATDA Trailer Show Exhibit Floor Sold Out! The 2026 NATDA Trailer Show, held in Nashville’ s Music City Center on September 1 – 3, has officially sold out of exhibition space. Nearly 80 % of dealerships who attended last year indicate that they plan to return to gain access to 300 + exhibitors showcasing the latest trailers, parts and service innovation, attend a full day of education and training, connect with 4,500 + industry professionals and enjoy all that Nashville has to offer.
NATDA announces the launch of the Service Hub, a new, dedicated destination debuting at the 2027 NATDA Trailer Show in Nashville’ s Music City Center. Located in the Karl Dean Ballroom, the Service Hub is designed to complement the exhibit floor by providing a devoted space for strengthening dealership service departments by connecting them with the tools, training, and partners they need to succeed.
NEW PRODUCT ANNOUNCEMENTS
Sooner Trailers unveils its newly revamped lineup of Lariat Horse Trailers, combining enhanced value with elevated style to further strengthen its premium offering of horse trailers.
RETIREMENT, NEW HIRES & PROMOTIONS
Hillsboro Trailers announces names Christian Gerken CEO as Michael Gerken steps back from daily operations.
Aqua-Hot Heating Systems, LLC announces the appointment of Chris Eaton as National Sales Manager.
Chris Eaton, Aqua-Hot Heating Systems LLC
MILESTONES & ANNIVERSARIES
Priority One Financial Services is recognized as a Top Workplace in Tampa Bay for the 5th year in-a-row and 7th time in company history.
UFP Factory Built launches BRAWN with structural integrity that helps trailers hold up through demanding daily use.
ACQUISITIONS, PARTNER- SHIPS & EXPANSIONS
Happy Trailers opens new headquarters to support growth across Texas and Oklahoma. The new headquarters consolidates Happy Trailers’ corporate administrative staff and Paris dealership operations into one centralized location.
M. H. Eby, Inc. announces the addition of Shelor Motor Mile as an authorized dealer serving Christiansburg and the surrounding region.
Priority One Financial Services Team
Polar King International proudly announces Spencer Trailers has been named the company’ s refrigerated trailer Dealer of the Year recognizing their exceptional commitment to customer service, communication, and overall partnership performance.
16 The Haul www. natda. org