DiMeglio Septic , Inc .
Lizza , DiDonato talk digital signs
SIGNS , from Page 1 2 , Tomasello Winery and AtlantiCare all have similar digital signs . Hammonton Independent Fire Company Station 2 Lieutenant Joseph Lizza and Mayor Steve DiDonato shared their pros and cons of having digital signs throughout town .
Lizza stated that the pros of having digital signs is that it creates a great first impression and that the purchase and installation of a digital sign is a substantial investment in the community by organizations and businesses .
“ When used by municipalities , public safety organizations and civic groups they can enhance awareness and community involvement . They are helpful to display upcoming events , display community achievement and display emergency notices and
alerts ,” Lizza said .
Lizza also believes that in some cases , it is a great alternative to paper advertising .
“ The municipality can both encourage and support these types of signs while simultaneously providing guidance and parameters to ensure the signs compliment the local surroundings . There are guidelines that can be followed regarding sign placement and setback , illumination , text size and animations ,” Lizza said .
Assistant Vice President for Primary Care Service Line and Administrator for Regional Services at AtlantiCare Glen Ann Stoll stated that providing real-time
Wednesday , June 28 , 2023 • The Hammonton Gazette • Page 3
information about the programs and services that AtlantiCare offers .
“ Using digital signage in select locations throughout the five county region we serve , including our Health Park in Hammonton , is one of the many ways we do so . We can also use these signs to quickly share important urgent health information with the community should the need arise ,” Stoll said .
DiDonato believes that the pros of having digital signs throughout town is that it is good for the business itself as it helps them advertise a lot of things .
But DiDonato also stated that a negative aspect behind digital signs is that it can be distracting for drivers .
“ If you ’ re driving up the road and people are looking at the sign , then they ’ re trying to read and concentrate on the sign to maybe see what it ’ s going to switch to next . I ’ d like to see a study if it is distracting drivers or not ,” DiDonato said .
Lizza also listed some negative aspects of digital signs are the initial costs of acquiring a sign and the cost to maintain and repair it that could cause issues down the road .
“ Some of the potential negative aspects of these types of signs are the initial upfront costs involved in both acquiring the sign , costs incurred while obtaining municipal approval and installation for both the sign and the associated utilities . In addition , there are cheaper and less reliable brands which could be appealing to some organizations or businesses , this could cause issues down the road obtaining replacement parts , completing repairs and will ultimately have the sign offline for periods of time ,” Lizza said .
Another con that Lizza stated is that you have an ample amount of time to get the message across .
“ If the signs are visually confusing causing the viewer to take too long to understand the sign then something is wrong . You only get a few seconds to attract the reader and a few to maintain their attention . Too much clutter on the screen allows for the original message to get lost . There are best practices and guidelines from manufacturers , but the end user needs to take the time to properly craft their message and design the display ,” Lizza said .
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