fashion
BEHIND THE SCENES | FWSD 2013
Director of Fashion Week SD
By Alejandrina Aragon
Another fall another fashion week, the one week a year
every fashion lover looks forward to, but not everyone
has the opportunity to experience both in person and
locally. Now thanks to Allison Andrews, creator of San
Diego Fashion Week making fashion history, us locals
are able to enjoy another amazing Fashion Week right in
the beautiful and versatile city we call home, San Diego.
I recently got the opportunity to interview the amazing
woman behind FWSD who has turned her passion
for fashion into success. She shared that her idea to
bring Fashion Week to San Diego came from a point
of exhaustion so to speak with her standing within her
career. Having started out in the industry as a successful
fashion/business consultant 8 years ago with a small mom
and pop type firm that she is still successfully running.
She noticed a trend growing within her career that
couldn’t be ignored.
So she decided since she loved the industry she has
long been a part of and had the desire for personal and
career growth, she wanted to be able to work in the city
that she is so deeply rooted in. With San Diego not only
being the place she calls home but the city she met her
husband in and the place she would like to raise her
children. With that in mind, including a great passion for
her industry, a lot of drive and determination she created
FWSD. Where she could live, work and love her work
in her city without feeling the pressure to leave. Why
not do exactly what she would do in New York or any