The G.O.O.D.S. Magazine: Before
we dive in to your company Style
Squad, can you tell me a little about
how you got your start in the world of
beautification servicing?
Style Squad: Honestly, it wasn’t as
glamorous as it should have been!
We were all in one house with our
kids screaming in the background
while Gabi was dying my hair.
Joanna comes through the bathroom
door and shows us her thrift shopping
outfit from her mom’s closet and says,
“We should open a service where we
style people…” Gabi’s eyes widened
and said that was her dream. And I
sat there in the chair without a word.
It wasn’t until a week later when I
called both of them back and said
‘Let’s do it!’ And here we are.
TGM: I can see that your company
is a one-stop shop for beauty needs,
can you describe some of the services
that Style Squad offers?
SS: We focus on fashion and
editorial, which has since branched
off into bridal and other individual
and special events. Our squad
consists of a creative director, events
coordinator, and lead stylists; we
have employees under that. I am
the creative director who takes the
vision of the designer, photographer,
model, entrepreneur, bride, so forth
and so on and piece it all together
to manifest it into reality. Joanna is
our events coordinator. She takes the
vision that I have begun engaging in
and starts making it happen. Gabi
is the lead stylists. She creates the
looks. We invent the image you see.
We hire the best so that our client
gets the best. From hair and makeup,
to image creation and airbrush tan,
from production directing to waxing.
We make sure the overall production
or event that every woman is part of
look like it came out of a magazine or
billboard ad.
TGM: Who is your “squad” and what
are their specialties?
SS: I think I answered this above.
TGM: Yes you did. For someone that
has your experience in the beauty
industry working with an assortment
of different clients from differing
industries and giving them “style;”
can you give me your definition of
style? (deep, I know) :)
SS: HA! That is not a one-sentence
answer. What works for me and
on me does not work for the next
person. We are all so very different.
Style is also confidence. If you are
comfortable and feel good, you will
look good. It is not about what the
latest trend is. It is about taking those
new trends and making them your
own. Truth is, red lipstick doesn’t
look good on everyone. Neither do
skinny jeans. You must first accept
who you are. Face the mirror. Then,
call us… we will do the rest!
Left: The ladies of Style Squad San
Diego looking fabulous in all black.
www.thegoodsmag.co
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