The Good Economist June 2016 | Page 9

Additional Go Green Efforts include the introduction of eco-friendly cleaning products. Using Orbio Technologies, the team is able to provide effective cleaning without the use of conventional daily-use chemicals. A water electrolysis process converts water, electricity and a small amount of salt into effective cleaning and antimicrobial solutions.

Director of Guest Experience, Norman Vossschulte, stressed the organization’s emphasis on corporate citizenship. “We view these efforts as investing in the community that invests in us.” But Vossschulte equally stressed that every expenditure made solid financial sense. Investments in renewable energy and energy conservation have decreased the Linc’s average monthly operating cost by $40.000. A long-term contract with renewable energy provider, NRG, has also enhanced the team's budgetary formulation process by fixing cost in a volatile energy market.

The Go Green Program’s success is attributed to vigorous experimentation in conjunction with good analysis. In many cases, the environmentally-conscious choice brought considerable cost savings. But in several others, the sustainability route delivered little to no savings. Meticulous data collection made all the difference between profitable or unprofitable expenditures. “We assessed the impact of every investment through rigorous data collection” said Vossschulte.

What advice would the Eagles offer companies at the outset of their sustainability initiative? “It is important to begin with small-scale goals. Start with an initial project of manageable size to garner buy-in and whose success can eventually be leveraged across the entire organization.”

The Good Economist 9

The Lincoln Financial Field tour was conducted as part of SBN’s A Renewable America campaign. For more info on this program series, contact Policy & Advocacy Manager, Saleem Chapman, at [email protected]