but let’s fast forward to today. I now coach and teach other women in how to use the skills they have to create their own money making machines, all while working from within the comfort of their own homes.
LMH: Wow Tracey, that’s awesome…so what exactly led you to beginning your own Podcast show and how did you decide the format of your current Podcast show “Coffee With Tracey”?
TO: I started Coffee With Tracey in 2009 as a way for me to position myself as an expert, gain exposure, meet amazing people, learn some really cool stuff and get free books from my guests. (lol) However, I quickly learned that putting together a one hour show would take me at least 5 hours in prep and marketing time. Back then I didn’t have a team and could not handle the staging of a show and juggle my client load so I had no choice but to take a step back…a step that proved to be much further back than I had planned on. In March of 2017 I decided to bite the bullet one more time and bring the show back, but this time with an entirely new look, new flair, and a much stronger host!
I decided on video this time around because for one, video is what’s hot currently and will continue to be for some time, not to mention I love the personal connection it provides. I love being able to see the expressions only guests faces as they share their stories…and so too does the audience members. Video creates that deep connection that one can’t achieve via listening to simply audio.
LMH: I understand it takes quite a team to pull off a show like yours, can you tell us a little about that aspect of your business?
TO: I have a fairly large team; there’s Emily my guest manager who handles all of the recording details and promotional materials. Mark, my husband executes all of the technical aspects and gets the show up on my website. There are copywriters who write marketing material and handle I also employ a couple technical Virtual Assistants who jump in if a video needs editing, and then there is my transcriptionist who transcribes those over-the-top awesome interviews that I just know I am going to want archived for use in the future….so there it is, a lot of players in pulling of my show.
LMH: Please tell us why you feel it is a good idea for entrepreneurs to utilize Podcasts in the growing of their businesses and messages?
TO: Podcasts are a blast! They bring
valuable information to your target audience and your speakers help by cross-promoting, so you are gaining more exposure than you would on your own and it’s a great way to