The World Of Podcasting: The impact on today’s entrepreneur
When I began my journey into professional speaking, I was overwhelmed with just how much I
did not know…and the same holds true today. As entrepreneurs we are constantly (or should be) on the lookout for ways to further build our brand, our following, and our message. One of the platforms that has provided awesome opportunities for me to share my message with audiences I might never have reached without this platform, is appearing on podcasts.
My first podcast interview took place within my first 30 days in business and as a result of that
podcast I was able to gain great insight into precisely how my message was being received by
my intended audience or market. Since that initial appearance with Michelle Madrid Branch, I have appeared on nearly 20 podcast shows and each and every time I have left the experience feeling empowered and deeply humbled by the opportunity.
The element of podcasting that amazes me the most however, is the fact that those who invest
countless hours in the building of their shows, seeking out stellar guests and awesome content,
do this at no cost to the guests that they invite onto their shows. I realize that once a podcast show reaches a certain level the opportunity to sell advertising space exists, but that does not
happen overnight; and I was interested in what drives these podcasters in sticking with it until
that day comes wherein they themselves can profit financially from their efforts.
My most recent guesting opportunity on a podcast was just a few weeks ago when I appeared
on “Coffee With Tracey” hosted by Tracey Osborne, and I have two more scheduled for later this week…one of which is being hosted from the Philippine Islands! I spoke with Tracey Osborne last week and asked if she would be willing to share with all of us her thoughts regarding the relevance of podcasting in today’s business world, and just how it can benefit entrepreneurs in growing their message, their brand, and their business…here is what Tracey had tontrepreneurs in growing their message, their brand, and their business…here is what Tracey
had to share:benefit entrepreneurs in growing their message, their brand, and their business…here is what Tracey
had to share: