"Organic content is now and forever will be king"
- Joseph Fredirico
Which brings me to my next point… It’s time to integrate nostalgia marketing into every facet of your social media campaign. Think about how you felt when you purchased your own pack of gum with the allowance you saved up as a teenager.
What kind of gum was it?
What flavor?
Where were you when you popped that first piece into your mouth? Who was around you?
See what I’m getting at? I’m attempting to evoke emotion and to set you up – the proverbial customer to purchase a product. The landscape within the digital marketing world is changing due to the global pandemic. We want to be comforted and coddled and not to have to think about the detrimental news we see on our social platforms or hear about on television. We want to be happy and it’s up to large brands and corporations to deliver that to us. We deserve that much.
It will be interesting to see how social media will evolve in the next 5, 10, or 20 years and how society will adapt to an entirely new set of rules and regulations. I know that I, for one, am counting down the days.
JFC