(continued) list. I reached out to the creators
It makes sense. We invest a lot time and
of KhairPep Transforme™ to gain clarity.
money in protecting our cuticle layer and
sealing it to prevent further damage. So if
Within days, one of the Co-Founders of the
they make a product that is meant to deep-
brand reached out to me with a plausible
ly penetrate, we have to open the cuticle to
explanation. Here's what they said:
allow it to do its thing. Totally understanda-
"The alcohol is present in the KhairPep
Transforme™ products for two reasons. The
main reason is that it helps swell the hair
cuticle which facilitates penetration of our
proprietary peptide into the hair. The related
reason is that it helps dissolve lipids that
would otherwise slow the entry of the
peptide into the hair.
Some customers may feel a drying effect.
However, it is a necessary step in the process
and the result is stronger, more elastic hair
and healthier hair. Khairpep is a treatment
and as a result we purposely did not build in
many cosmetic properties. We wanted it to
be the best at repairing hair that has been
damaged by bleaching, coloring, straightening etc. Once consumers have used our
treatment they can apply any styling or
conditioning products that you they like - by
this time, the peptide will be inside and
repairing the damaged hair.
Some of our customers with dry hair prefer
the masque which has additional
conditioning (compared to the serum).
38
ble. And like he said, we can easily reapply
moisture to our hair following the treatment.
I went on to ask a few additional questions
like the difference between this amazing
peptide and functional keratin. In addition, I
wanted to know whether this would make
for a good reconstructor after a chemical
relaxer, prior to neutralizing. Here's what
they said:
“With regards to functional Keratin, it is extracted from wool. It is a bigger protein that
sticks to the surface of hair fibre. It can be
removed by friction/abrasion under normal
conditions… Our peptide actually penetrates the hair. With regards to your second
question, we have not tested Khairpep
products after relaxer and prior to neutralizing. However, our products need to be applied at neutral-acid conditions….It therefore
makes sense that it should not be applied
before the neutralizing. (I believe that relax-
ing is done at high alkaline levels?). In terms
of when to use our product, we recommend
using after hair damage (e.g. after bleach-
To summarize, there may be some drying
ing, coloring, relaxing, etc.) Use it 2-4 times
effect, but it is a necessary part of the
that you wash your hair. Maintenance is
treatment and the result is worth it for those
typically once ever 1-2 weeks but depends
with very damaged hair."
on personal preference too. The peptide