The Gentleman Magazine Issue 9 | June 2018 | Page 86

BLACKBERRY KEY2: AN ICON REBORN
TCL Communication, a leading global smartphone
manufacturer and BlackBerry-brand licensing partner, is
introducing the world to the most advanced BlackBerry®
smartphone yet with the debut of the BlackBerry® KEY2.
Featuring an iconic BlackBerry physical keyboard and
loaded with BlackBerry Limited’s best security and privacy
enhancements, this all-new BlackBerry smartphone packs
a number of features that are firsts for any BlackBerry
smartphone. Running the latest Android™ 8.1 Oreo operating
system, the BlackBerry KEY2 is the first ever BlackBerry
smartphone to feature a dual-rear camera. It also includes the
introduction of Speed Key, a universal shortcut key that now
makes it possible to instantly access the apps, contacts and
functions you use most from anywhere on your device at any
time.
“Although there are many different smartphones for consumers
to choose from today, most tend to offer very similar experiences
without much distinction from one to the next,” said Alain
Lejeune, Senior Vice President, TCL Communication &
President, BlackBerry Mobile. “With the introduction of
BlackBerry KEY2, we’ve created a distinct smartphone that
captures all the traits that have made BlackBerry smartphones
iconic, while introducing new innovations and experiences
that not only make this one of the best devices for security and
privacy, but also the most advanced BlackBerry smartphone
ever.”
86 | The Gentleman Magazine “Powered by
“BlackBerry phones are the world’s most secure Android
smartphones. We design them for security from the inside
out and we’re proud to partner with TCL Communication
on the launch of their all-new BlackBerry KEY2,” said Alex
Thurber, SVP and GM of Mobility Solutions at BlackBerry.
“BlackBerry has been iterating and perfecting our approach to
mobile security for decades, and we’re excited to have this new
genuine, modern BlackBerry smartphone available for our fans
around the world to enjoy.”
ICONIC DESIGN AND REDESIGNED INTELLEGENT
KEYBOARD
Beautifully crafted and deliberately designed for today’s
modern smartphone user, the BlackBerry KEY2 represents
a clear step forward in the KEY product series, bringing
together premium materials and refined details in this all-
new BlackBerry smartphone. Starting with an elegant Series
7 aluminium frame for added durability, this continuous
frame design offers a cleaner look and feel while increasing
strength. The soft touch back has been updated as well with a
new diamond pattern that adds to the premium design while
also adding more grip and comfort. BlackBerry KEY2 has a
redesigned intelligent keyboard as well as a 4.5-inch touch
display that includes 2.5D Corning® Gorilla® Glass which offers
increased scratch resistance and creates a more seamless design
and edge to edge look.
, Security in Motion”