MONACO GRAND PRIX 2018 : TAG HEUER RETURNS TO THE PRINCIPALITY
The Swiss watchmaker invited a number of celebrity guests to its White Party held on the yacht Seadream : American football player Tom Brady , supermodel Bella Hadid , and singer Geri Halliwell .
With the weekend being dedicated to sport , the event was also attended by Daniel Ricciardo — driver for the Aston Martin Red Bull Racing Formula One team , for which TAG Heuer is Official Timekeeper — who accepted the challenge of catching a ball thrown by Tom Brady on a boat in the bay of Monaco !
The Monaco Grand Prix is a glamorous and unmissable occasion for motorsports lovers . TAG Heuer is returning to the Principality once again this year to celebrate the legendary Grand Prix , for which it has been Official Watch since 2011 , with its now hotly anticipated exclusive soiree hosted on the Seadream yacht decked out in the brand ' s colours and moored in the port of Monaco .
The brand ' s guests during this glamorous sporting weekend include Tom Brady — five-time Super Bowl winner with his team the New England Patriots and car enthusiast — and Bella Hadid — the sublime supermodel with millions of followers . On the eve of the race , Tom and Bella – dressed all in white – were joined on the boat by Paulina Vega Dieppa , Miss Universe 2014 , Cadel Evans , 2011 Tour de France Winner and Friend of the Brand , Geri Halliwell , also Friend of the Brand and Daniel Ricciardo , driver of the Aston Martin Red Bull Racing Formula One team . Before boarding the boat , Daniel — who is always eager to try new things — accepted the challenge of catching a ball thrown at top speed by Tom Brady .
The American showed extreme precision as he sent the ball straight into the hands of the Australian driver , who was on another boat 30 metres away ! The celebrations then continued with a White Party , accompanied by the music of DJ Martin Solveig .
On the day of the race , TAG Heuer will cause a sensation on the wrists of the grid girls and grid boys . For the first time in the history of the F1 Grand Prix , fans will be able to support their favourite drivers by sending them a message via TAG Heuer ' s Instagram page . The most encouraging comments will then be relayed to the drivers on big screens and on the connected watches of the grid girls and boys .
That weekend , three watches continuing the party ' s white theme were being honoured :
The TAG Heuer Connected Modular 45 : with a white rubber strap , it has the elegance , characteristics and level of finish expected from a fine wristwatch . This Swiss Made luxury watch incorporates the 150 years of expertise , knowledge and heritage behind TAG Heuer .
This watch represents an original concept , never before seen in the world of connected watches : the connected module is interchangeable with an Haute Horlogerie mechanical module — a Calibre 5 three-hand watch , a Calibre 16 Chronograph or a COSC-certified Tourbillon Chronograph . The modular concept also applies to the lugs and the strap .
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