The Gentleman Magazine Issue 9 | June 2018 | Page 77

L’ÉTALE UNVEILS NEW SPRING/SUMMER 18 COLLECTION
L’Étale, the family-owned British swim shorts brand for men
and boys, unveils its new S/S18 ‘Souvenirs’ collection featuring
four limited-edition designs - Alpacas, Bicycles, Aliens and
Ostriches.
A British sense of humour meets timeless French style.
Men’s sizes are available in S-XXL priced at £85 Children’s sizes
are available for boys aged 2-15 years priced at £45
The collection is inspired by the personal travels of L’Étale co-
founders, husband and wife duo Edouard and Jemima Boost,
and features a series of playful motifs born out of images
and memories they have collected in recent years from their
worldwide adventures.
The limited-edition designs - L’Étale doesn’t re-produce prints
once it sells out - are beautifully hand-crafted from durable,
quick-drying cloth. Each short is cut to a relaxed fit, suitable
for all body types, and features an elastic waistband and
braided cord drawstring with two side pockets and a zipped
back pocket.
Each design is available in adult and children’s sizes, offering
father and son mix and match combinations in an array of
eclectic colours and tongue-in-cheek motifs.
The Gentleman Magazine | 77