The Gentleman Magazine Issue 9 | June 2018 | Page 43

CRABBIE’S CRAFTS FIRST GINGER IPA BEER BLEND
Crabbie’s Alcoholic Ginger Beer has launched a handcrafted
bold, ginger IPA blend in collaboration with Black Country
craft brewer, Sadler’s – the first beer in the unconventional
Crabbie’s Crafty Ginger Collection.
The innovative blend is a nod to John Crabbie - who was famed
for his adventurous drinks recipes - and combines iconic
Crabbie’s spices with hoppy Sadler’s Red IPA, resulting in a
bold, warming craft blend.
Crabbie’s has a deliciously spicy flavour from fresh ginger root,
which is steeped for up to six weeks before the master tasters
give it the Crabbie’s stamp of approval.
Sadler’s Red IPA is brewed with American and Australian
hops and has a citrus, passion fruit and mango aroma and the
combination of this, with Crabbie’s, results in the deep fruity
flavour of the IPA hops standing up brilliantly to the fiery
flavour of ginger.
Lucy Cottrell, Brand Manager, Crabbie’s, says: “Sadler’s has
been handcrafting ale for more than 100 years and Crabbie’s
heritage dates back to 1801. The combination of these rich
histories has made Crabbie’s IPA the first ever ginger blended
beer.
“The perfectly blended hoppy IPA and spicy ginger beer is
proving popular with craft and ginger beer fans alike.”
Crabbie’s IPA is the first of several planned new innovative
additions to the Crabbie’s range, with Crabbie’s Stout also
recently launched.
The root of Crabbie’s Ginger Beer’s distinctive fiery taste
dates back to 1801 in Leith, Edinburgh, where the array of
ingredients and spices were coming into the port from the
Far East. Inspired by this, John Crabbie began creating his
legendary blends; establishing himself as a drinks pioneer
across Scotland. Steeped for up to six weeks, before it gets the
Crabbie’s stamp of approval, Crabbie’s boasts a deliciously
spicy flavour from its fresh ginger root.
Crabbie’s IPA has an ABV of 4.7% and is available
from