The Gentleman Magazine Issue 7 | February 2018 | Page 64

KEEP THE WORLD ‘FLAWED’
Last September, Diesel introduced the world to “Go with the
flaw”, a mantra intended to inspire people to not only accept
flaws in their lives, but to wear imperfection with pride and to
embrace them. Society constantly strives for perfection… But
perfection is boring, its forgettable.
The world needs to hold tight to the imperfections and
individuality that makes it worth living.
In the first film we saw the perfectly flawed result of a rookie
director’s attempt at making his first film, in this new episode,
with irony and a good dose of carelessness, we present to you:
what happens when you… Don’t go with the flaw?
When, in fact, you do everything you can to hide the flaws in
your life, chasing perfection as the world imposes, because
commonsense thinks that beauty is just another duty, but it
doesn’t make you stand out from a crowd. It doesn’t make you
extraordinary. 

Diesel presents a beautiful ‘Go with the Flaw’ romance.
This is the story of a boy and a girl who meet and fall in love
right after they both choose to remedy their very obvious,
society-defined, flaws. In a short-movie directed, once again,
by Francois Rousselet to the timeless soundtrack “What’s a
Matter Baby” from Small Faces, we discover that, eventually,
our so-called flaws will always be stronger than any of our
attempts to hide them.
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So why not embrace, celebrate them and keep the world as it’s
meant to be: beautifully flawed? 
This new chapter also marks the beginning of a new Diesel
wardrobe, the 2018 Spring Summer Collection, paying homage
to the iconic Diesel elements, with authentic 90’s vibes. A
collection made for self-expression, encouraging the clashing
and contrasting of pieces to create your own unique style and
personality.
The film also includes subtle clues that link back to the full
campaign which celebrates the beauty in world’s flaws. Keep an
eye out for recognised symbols directing you to an Instagram
profile that revels in unmatched socks (@wantedsocks), or to
the website of a fictitious restaurant called Bluffet (bluffet.com)
where, in collaboration with BuzzFeed’s Tasty, thre