The Gentleman Magazine Issue 7 | February 2018 | Page 61

Wanderlust Wine Launches
- Delivering sustainable, quality wine made by small producers from undiscovered territories -
Wanderlust Wine - an exciting new boutique wine merchant
concept which will supply wine sourced from small, artisan
producers around the world, which all have an exclusive
relationship with Wanderlust Wine. The wines are all made in
a sustainable way, and the direct sourcing allows for clear and
transparent pricing. Wines will be sold solely through their
online shop, and can be delivered to your door the very next
day.
The Wanderlust Wine Club will also be launched as part of the
offering, which will help wine enthusiasts discover new wines,
new regions and enjoy new wine-related experiences. There are
various membership levels, starting from just £25 per month,
and benefits will include special privileged offers, invitations
to exclusive producer selection tastings, opportunities to ‘meet
the producers’, and introductions to new grapes and wine-
making regions.
The company was founded by Richard Ellison, a former banker
and self-professed wine fanatic, who saw a gap in the market
as an opportunity to combine his interests and passions into a
long term career. After 10 years in corporate banking, Ellison,
an ex-chef with a degree in Food & Wine Technology, enrolled
himself into wine school, and fell in love with the wine industry
– the people, the passion, and the dynamics.
He comments:
“Wanderlust Wine has been set up to fill a real void in the
marketplace, offering good value, quality wine made by small
producers with sustainability at their hearts. Wanderlust means
‘a strong desire to travel’, and we want to help wine lovers
explore the boundaries of the wine world, with new wines, new
regions and new styles, at affordable prices.”
All the wines have been discovered by Ellison on his travels
around the world, and have not yet been available to the UK
market. His forte is identifying boutique producers that are off
the beaten track, sustainable in the way they do business and
where possible, biodynamic and organic. Producers have been
selected from as far afield as Australia to lesser known regions
such as Romania and Slovenia, and he has developed a special
relationship with each producer - understanding their stories,
their goals and their passion for making their unique wines.
Wanderlust Wines is committed to delivering directly from
producers to clients, from harvest to glass, all while ensuring
honesty, passion and great value is met for both producers and
clients.
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