The Gentleman Magazine Issue 7 | February 2018 | Page 48

Husqvarna Launch New 2018 Models :

Vitpilen 401 , Svartpilen 401 and Vitpilen 701

FUTURE VISION :
The first VITPILEN and SVARTPILEN concepts were shown at EICMA in 2014 which gave a small glimpse into the future vision that Husqvarna Motorcycles had for street riding . The concept is typically Husqvarna ; high quality , inspired by the brand ’ s heritage , yet created using modern technology and a progressive design approach . Advanced engineering meets authentic , pure design to deliver a modern , uncompromised and authentic street riding experience . The brand has presented two higher performance machines as of late , including the VITPILEN 701 which , along with the VITPILEN 401 and SVARTPILEN 401 which are now be available . The SVARTPILEN 701 concept presented at this year ’ s show represents that the family is set to continue growing .
THE NAMES :
The Husqvarna VITPILEN ( Swedish for “ White Arrow ”) much like the iconic Silverpilen in 1955 opened up a new segment for Husqvarna Motorcycles along with the SVARTPILEN ( Swedish for “ Black Arrow ”) which shares the same design approach , but with distinctive colour differences and slightly more rugged styling . The overall design concept has been interpreted in the form of VITPILEN 401 , VITPILEN 701 and SVARTPILEN 401 product models and is now joined by the recently presented SVARTPILEN 701 concept . The approach is a testament to the clean and cool Swedish simplicity of the classic Silverpilen concept .
MAIN MESSAGES SIMPLE . PROGRESSIVE :
These bikes are an apparent paradox , in that they are incredibly simple in their design , reduced of unnecessary excess . However , they are progressive , something new to the world of motorcycling . By Using the latest technology , designed in a forward-thinking way while in contrast , embracing the purity and simplicity of how motorcycles used to be .
The New Gateway to Motorcycle Culture :
The approach was not to make a bike for a certain type of person but rather to make one for any kind of person . Thus , opening up an entirely new gateway into the world of motorcycle culture . A culture that is accepting , non-specific and purely for the love of being on two wheels , seated on a tiny seat and behind a set of handlebars . Where you decide to go , how you decide to ride and who you are is irrelevant , it ’ s equal . You can truly be whoever you want to be , but with the freedom to explore your city in an entirely new light .
VITPILEN 401
The Husqvarna VITPILEN 401 marks the start of an entirely new segment in the motorcycling world , it is free of excess and reduced to its simplest form . This bike aims to appeal to an entirely new generation of motorcycle users . It ’ s for those less interested in the hype and hyperbole of modern day motorcycling and who prefer a simpler , more style-orientated approach .
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