The Gentleman Magazine Issue 7 | February 2018 | Page 22
McLaren Automotive Achieves Another Year of Record Sales in 2017
McLaren Automotive, the British creator of luxury
sportscars and supercars, has recorded another record year of
growth, selling a total of 3,340 cars in 2017.
Around two-thirds of sales are attributed to the Sports Series
family, the vast majority of which are new buyers to the brand,
with the rest coming from the Super Series.
The Sports Series family accounted for 2,119 deliveries, up
from 2,031 in 2016. Following the unveiling of the 720S in
March, Super Series sales continued to perform strongly with
1,221 cars sold - nearly the same as 2016’s figure despite only
six months of delivery.
This latest news follows the 2017 introduction of new models
in each of the established three product families; the 570S
Spider was added to the Sports Series, the 720S replaced the
650S in the Super Series while the track-concentrated McLaren
Senna joined the Ultimate Series.
To support an increase in customer demand and new model
launches, a second shift was introduced in 2016 at the McLaren
Production Centre (MPC) in Woking, Surrey, where each car
is hand-assembled before being delivered through over 80
retailers in 30 markets around the world. The MPC is now
building up to 20 cars a day.
Mike Flewitt, Chief Executive Officer of McLaren Automotive,
said: “Demand has been strong for McLaren Automotive across
our product families in 2017, with interest particularly robust
in our biggest market, North America. The majority of sales
came from the Sports Series family, our brand entry point that
is achieving significant interest and attracting new customers.
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With a strong order bank stretching well into this summer,
it is expected that close to half of 2018 sales will derive from
the Super Series. Meanwhile, the Ultimate Series continues to
surpass our expectations with a completely full order book for
both the newly unveiled McLaren Senna and another future
model codenamed BP23.
“We are continuing to invest heavily in research and
development - £1billion over six years - as part of our ambitious
Track22 business plan that sets out and supports our growth.
Long-term, the plan will see us launching 15 new cars and/or
derivatives up to 2022, with three revealed to date.
“2018 will also see the continued development of the company
with the planned opening of a second production facility in
Yorkshire. When fully operational in 2019, we will innovate
and manufacture the carbon fibre ‘tubs’ at the heart of all of our
cars. Carbon fibre is a core part of our brand’s DNA – McLaren
being the first to introduce the material into Formula 1 - but
it is also crucial to vehicle performance given its lightweight
nature. Making cars lighter as well as the increasing use of
hybrid powertrains are the future of vehicle design which we
are well positioned for.”
Largest market and new retailers
North America continued to be McLaren Automotive’s single
largest market with deliveries of 1,234 cars, up from 1,139 cars
in 2016.
McLaren continued to expand its global retailer network with
additional and updated facilities opening including in Bahrain,
Montréal and Denver, along with the confirmation of a new
Barcelona showroom.
, Security in Motion”