The Gentleman Magazine Issue 6 | December 2017 | Page 8

HUBLOT PARTNERS WITH STREET ARTISTS HUSH & TRISTAN
EATON IN CELEBRATION OF FAME VS FORTUNE
Swiss Luxury watchmaker Hublot celebrated its passion for art
and its ongoing campaign, HUBLOT LOVES ART, by bringing
together street artists Hush and Tristan Eaton for the launch
of “Fame vs. Fortune”; a limited-edition art timepiece concept.
Hush represents Fame symbolizing the West Coast sensibility
- where the Hollywood film industry reigns supreme. Eaton in
turn, represents Fortune embodying an East Coast mentality,
home of New York City’s Financial District which is the birth
place of so many great fortunes. Each artist brings his unique
sensibility rooted in his “represented” coast.
The artists appeared together at Lightbox Studios outside
Times Square with Hublot of America Managing Director
Jean-François Sberro, to launch their respective limited-edition
timepieces, that incorporate their artistic talents. Attendees
including friend of the brand Jesse Palmer, media, and fellow
artists experienced this vision interpreted in dramatic video art
stretched across the loft’s walls. An interactive digital display
provided background information on both Hush and Tristan
Eaton through touch screen capabilities. To further extend the
brand’s “Art of Fusion” concept, entertainment was provided
by mashup pioneer
08 | The Gentleman Magazine “Powered by
Ricardo Guadalupe, Hublot CEO, shared: “Hublot loves Art!
This is why we are thrilled to once again partner with Tristan
for our second collaboration and collaborate with Hush for
the first time. This project brings together two dynamic, and
unique artistic styles, each one incorporated collaboratively
with Hublot. The result is a unique and original set of 2
timepieces, that I am sure, collectors of both watches and art
are sure to love.”
DJ Z-Trip and the conceptual live art-jazz musicians Too Many
Zooz. Respective coastal street food served from food carts,
included “Liberty Dogs” hot dogs inspired by New York and
“Los Tacos” Mexican specialties inspired by Los Angeles.
Artist Hush said, “The image I created for Hublot has a
multitude of ideas which represent 'Fame, individuality and
strength to the iconic personality' as well as placing itself in
time through my contemporary street art influenced aesthetic.
I took inspiration from Hollywood icons and tried to celebrate
that through the strong posing image of a woman’s portrait.”
Artist Tristan Eaton added, “It is exciting for me as an artist to
have the opportunity once again to partner with Hublot and
collaborate on another timepiece with the brand.
, Security in Motion”