The Gentleman Magazine Issue 6 | December 2017 | Page 54

TECHNOGYM LAUNCHES NEW SPACE
AT HARRODS
Technogym offers consumers a unique and fully personalised
experience by redesigning its first ever interactive UK concept
space at Harrods in Knightsbridge, London. The new space has
been upgraded to over 1,750 square feet in size and relocates
to the 3rd floor of London’s iconic and luxury department
store after an 8-year tenure. Following on from the launch of
Technogym’s Milan Flagship earlier this year, the new Harrods
space has been designed to showcase key product lines in an
interactive luxurious space, which will now sit alongside the
biggest names in designer homeware and interior brands.

The new space is designed not only to cater for an increasing
demand for the best shoppable fitness and wellness products
and services, but also to provide visitors with an interactive
experience in-store. The space is aimed at enthusiasts of all
levels who enjoy practicing sports in a commercial gym or
at home, with the interior representing a wellness oasis in
the heart of Harrods, combining aesthetic with function in a
design handwriting unique to the Technogym brand.

Proudly on display in the space are the newest and most
advanced products on the market, such as the new and
innovative indoor rower SkillRow, the first fully connected
indoor rowing machine that trains both cardio and power at an
athlete’s level, and the new smart training solution MyCycling,
a unique home training experience to improve outdoor cycling
performance. Other collections on offer include the Personal
Line, developed in collaboration with Italian architect,
furniture designer and industrial designer Antonio Citterio to
combine style with the latest technology, putting Technogym
at the forefront of technology-led design initiatives.
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The collection features a treadmill, exercise bike, elliptical
trainer, power rack and bench and the unique functional-
focused Kinesis. Also in store is the ARTIS® line, Technogym's
top-of-the-range collection ideal for users who wish to create
their own, highly professional gym equipped with products
for cardio, strength and functional training. These products,
inspired by frameless geometry and driven by motivating
digital content, are connected and coordinated in terms of
style and design to enhance the style of a luxury wellness
environment, whilst encouraging users to move naturally.

The Technogym team of product experts will be on hand at all
times to help guide consumers through creating their dream
home Wellness space based on their needs and requirements.
On select d ates in October and November Technogym
professionals will be on-site offering customers personalised
consultations, including the opportunity to undertake a lifestyle
analysis and have a tailored fitness training programme created
with a Technogym Master Trainer.
, Security in Motion”