The Gentleman Magazine Issue 6 | December 2017 | Page 46

Pickett Celebrates 30 Year Anniversary
By Claire Zambuni
London’s changing retail landscape has meant an exciting era
of change and opportunity for luxury goods brand Pickett as
the acclaimed brand celebrates its 30-year anniversary in 2018.
Enter the location at 10-12 Burlington Gardens or the
Sloane Street shop, and you are provided with unsurpassable
service in an inviting emporium environment. From the
moment customers arrive, Pickett aspires to make the
shopping experience a memorable and engaging one. ‘I greet
my customers as I would my friends,’ says Trevor. ‘Guests
are greeted just as if they were entering my own home. The
shopping experience at Pickett is one where clients feel a part
of the Pickett world.’
Pickett remains the last bastion of luxury English goods,
representing an authentic artisanal offering since 1988. Being
quintessentially English with a sense of the whimsical and
eccentric, the shop retains a unique experience which is so
much of the brand’s success and individuality. Having moved
from the Burlington Arcade, and expanding the Sloane Street
location to include retail space on Sloane Terrace, Pickett has
entered a new era; one which allows Trevor and his staff to
embrace new space and look after clients in a supportive way.
With more space at both stores, the pieces have room
to breathe. ‘All the elements of our retail experience are
focused on identifying with whoever walks through our
door, remaining authentic in our service and quality of our
product,’ Trevor explains. ‘Our stores echo the Pickett culture,
providing unsurpassable service in an inviting environment,
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where people are guided through magical rooms of discovery,
reminiscent of Alice in Wonderland.’
Trevor Pickett began his work in luxury retail at a leather
company in the Burlington Arcade at the age of 16. After eight
short years, Trevor bought the business and Pickett was born.
Inspired by the likes of Georgina von Etzdorf, a textile designer
who brought a sense of colour into design and a new way of
using it, and Emma Willis as she reinvented and maintained
the quality of shirt making – something that was the norm in
the middle of the 20th century but remains available in few
stores today.
Trevor also talks of his admiration of Jo Malone, he says
‘every fragrance she creates is totally individual and has a
contemporary twist’. Pickett, just like Emma and Jo Malone,
strive to achieve exceptional quality and unique design thanks
to their longevity of knowledge of products and customers.
With over three decades of experience within the industry,
Trevor and his team have developed the brand into one now
known for exquisite gifts. Expanding beyond leather, Pickett
also offers pashminas, gloves, jewelry and Kilim slippers.
Realising early on that his customers desire variety and
choice, the Bespoke Service became an integral part of the
Pickett identity, which is now offered at the Leather Library
in Burlington Gardens. The service takes raw materials and
produces unique pieces as individual as their owners. ‘I am
often asked what luxury is,’ says Trevor, ‘one special part is
having the ability to create something utterly and completely
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