The Gentleman Magazine Issue 6 | December 2017 | Page 30

NEW XC40 COMPLETES GLOBAL VOLVO LINE-UP
FOR FAST-GROWING PREMIUM SUV SEGMENT
Volvo Cars, the premium car maker, has expanded its line-up
of SUVs with the launch of its new XC40 small premium SUV
in Milan, Italy.
At the same time as it introduces the XC40, Volvo Cars also
reinvents the traditional model of car ownership with its
new ‘Care by Volvo’ subscription service. Care by Volvo, first
available on the XC40 from launch, makes having a car as
transparent, easy and hassle free as having a phone.
A monthly flat-fee subscription means down payments, price
negotiations and local price differences belong to the past.
Depending on regional availability, Care by Volvo will also
include access to a range of digital concierge services such as
fuelling, cleaning, service pick-up and e-commerce delivery
to the car. The XC40 with Care by Volvo is available to order
online from today in selected markets.
XC40 drivers will also be the first Volvo customers who can
share their car with friends and family via Volvo on Call with a
new digital key technology. Car sharing comes as standard for
Care by Volvo customers.
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The arrival of the XC40 means that for the first time in its
history, Volvo Cars has three new, globally available SUVs in
what is the fastest growing segment of the automotive market,
paving the way for further growth in terms of sales and
profitability.
The new XC40 is the first model on Volvo Cars’ new modular
vehicle architecture (CMA), which will underpin all other
upcoming cars in the 40 Series including fully electrified
vehicles. Co-developed within Geely, CMA provides the
company with the necessary economies of scale for this
segment.
“The XC40 is our first entry in the small SUV segment,
broadening the appeal of the Volvo brand and moving it in a
new direction,” said Håkan Samuelsson, president and chief
executive. “It represents a fresh, creative and distinctive new
member of the Volvo line-up. So it only feels natural to reveal
the XC40 here in Milan, a buzzing European hotspot for
fashion, art, design and lifestyle.”
In terms of technology, the XC40 brings the award-winning
safety, connectivity and infotainment technologies known
from the new 90- and 60 Series cars to the small SUV segment.
, Security in Motion”