The Gentleman Magazine Issue 20 | April 2020 | Page 86

Tweed has become increasingly popular at a wide variety of
occasions across the country. The heritage fabric is the main
choice for the horse races and classic car events ranging from
beautifully tailored coats to full three-piece suits.
Tweed is a stylish twist at a wedding with the beautiful fabric
becoming one of the biggest current trends for the groomsmen
to wear. The Tweed Run in London, where cyclists tour past the
main attractions of The City while wearing their finest tweed
outfits gives a quirky, high profile nod to a fabric which is
anything but boring or conventional!"
So, the future for tweed?
"Overall tweed's future has been secured due to its interesting
long-standing history, versatility and high quality." Explains
Anna,
"And of course, tweed garments associations with the
countryside and country pursuits will always be popular due to
its practicality, resilience and aesthetic." She adds,
"Tweed, without doubt, crosses comfortably between country,
city and haute couture which cannot be said for most fabrics,
especially one which such a rich British heritage."
Pausing for thought, Anna concludes:
"Tweed is simultaneously classic and contemporary, which is
why it is and will continue to be much-loved universally across
all ages and generations."
We agree, Rural Life just wouldn’t feel or look right without a
touch of tweed!
www.butlerstewart.co.uk
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