The Gentleman Magazine Issue 20 | April 2020 | Page 77
GLENMUIR CAPTURE THE SPIRIT OF GOLF IN
SHORT FILMS WITH THE AVERAGE GOLFER
Glenmuir, the Scottish golf clothing brand, has launched a
3 part short film series with popular YouTube vlogger The
Average Golfer filmed at Archerfield, Formby and Conwy to
capture the spirit of golf during these difficult and uncertain
times.
With golfers across the world unable to play their beloved
game for the first time since King James II’s ban in 1457,
and repeated in 1471 and 1491, the films serve as a reminder
that Glenmuir will always be there to dress beginners and
professionals alike, of every level and generation, all coming
together for the love of the game. That is the spirit of golf. That
is the spirit of Glenmuir.
Mikhel Ruia – Managing Director, Glenmuir adds: “One of
Glenmuir’s core values is RESPONSIBILITY, and now, more
than ever, we have a responsibility to ensure the safety and
wellbeing of our team, customers and communities. This short
film series serves as a reminder to us all of why we love the
game and hopefully provides a few laughs and motivation that
we will get through these testing times together and meet again
on the golf course”.
All episodes can be found at www.glenmuir.com/videos and
will be showcased through Instagram (@glenmuir1891).
The Gentleman Magazine | 77