The Gentleman Magazine Issue 20 | April 2020 | Page 22

The physical features of the case are fully and instinctively
integrated to enhance the sports experience and allow for even
more precise commands: the 2- and 4-o’clock pushers provide
app-opening shortcuts, along with start, pause, resume and
reset functions, and the rubber-coated crown offers a second
option for scrolling through the information on display, ideal
for in-action usability.
Activities are recorded with maximal precision and accuracy
thanks to top-of-the-line sensors, including a new non-
medical-grade heart-rate monitor, made of high-tech resin
and naturally integrated into the caseback. This also enables
reliable monitoring of calories burned, while the built-in GPS
measures the user’s position during workouts and can calculate
different performance metrics, and also includes a compass for
direction, as well as an accelerometer and gyroscope.
Living a TAG Heuer experience, on your wrist and on your
phone
The new custom-designed TAG Heuer Sports application is the
highlight of the 2020 range and supports golf, running, cycling,
walking, fitness and other activities, with even more on the
way. The golf experience is similar to the 2019 edition, with
integrated mechanical pushers, while all other sport tracking
functions are new this year.
Wearers can track their activities directly through the watch
with key metrics such as speed, pace, distance, heart rate
and splits displayed in real time in the Sports app and as an
overview in the TAG Heuer Sports tiles. They can then gain
detailed insights into their performance through the TAG
Heuer mobile application, and even synchronise their data
with Apple Health or Strava.
22 | The Gentleman Magazine “Powered by
Paying tribute to the brand’s timekeeping heritage, the new
models also introduce a TAG Heuer stopwatch application that
can be operated with the pushers and boasts to-the-millisecond
precision, as well as a timer, an alarm and a bespoke settings
interface.
Joining the best-in-class golf app launched in 2019, these
TAG Heuer Connected watch and mobile applications were
designed and developed entirely in-house, offering a unique
luxury digital experience, in which every detail has been
crafted to faithfully express the brand’s values and aesthetic.
Such internal digital expertise and resources, assembled and
led by Chief Strategy and Digital Officer Frédéric Arnault
between Paris, France, and La Chaux-de-Fonds, Switzerland,
are unique among luxury watch brands. They confirm TAG
Heuer’s commitment to the Connected line and position
the avant-garde brand at the forefront of innovation for the
category for the long term
Ahead of the curve, always on time
The TAG Heuer Connected watch, the most luxurious
smartwatch on the market, instils the brand’s renowned
watchmaking skill and spirit into advanced twenty-first-
century technology.
For a life of action and activity, this smartwatch strikes the
perfect balance between a reliable instrument to support a
connected lifestyle and measure performance, and a statement
accessory imbued with TAG Heuer’s unmistakable identity –
ideal for the watch enthusiast with a passion for action.
, Securing the Internet of Things”