The Gentleman Magazine Issue 20 | April 2020 | Page 21

The watch faces can easily be set to different dial options
and colours, and even programmed to highlight individual
preferences: activity progress, notifications, weather and more,
directly on the watch or from the new TAG Heuer mobile
companion app, which will introduce new designs regularly.
The versatility of the TAG Heuer Connected watch is also
enhanced by an intuitive interchangeable bracelet system. With
a single clip motion, the wearer can switch up their look with a
choice of durable rubber straps available in a classic black scale
pattern with red stitching, or bolder perforated red, orange or
khaki, complementing the core steel and black options.
Connected lifestyle
Powered with Wear OS by Google, the TAG Heuer Connected
watch supports wearers throughout every activity of their day
with invaluable services such as Google Assistant and Google
Translate using the microphone located on the left side of the
case, e-mail and message notifications, Google Pay in shops
and countries where this service is enabled, as well as music
controls, an agenda, weather, maps and more with Google Play
and its wide selection of apps, available for iOS and Android
mobile users alike.
A luxury timepiece
The 45-mm stainless-steel or titanium cases echo the distinct
design, noble materials and refined finishes of TAG Heuer
chronographs, including their signature facetted lugs, polished
and brushed details, a graduated ceramic bezel, a central
rotating crown now flanked by two functional pushers, a
screwed caseback and elegant bracelet and strap choices in
black rubber or steel with a folding buckle.
The dial features an ultra-legible all-active and flush OLED
touchscreen protected by a scratch-resistant sapphire crystal.
To extend the battery life, the screen alternates between active
and ambient mode, but it always indicates time. The watch is
fitted with a magnetic battery charger and a bespoke travel
pouch.
Make it your own
On the screen, customers can choose between five always-on
mechanical- or digital-inspired TAG Heuer watch faces, and
can further customise each to match their unique style and
needs.
Wear OS by Google and Google Fit’s VP of Product Management
Stacey Burr says: “TAG Heuer sets the standard for building
smartwatches that are uniquely personalised and curated for
their customers. As strategic partners, TAG Heuer and Wear
OS by Google push the wearable platform forward and enable
innovative connected experiences for our users. We’ve truly
enjoyed working together on the new TAG Heuer Connected,
which raises the bar of quality and style for the category.”
Ready for action
Every feature of the TAG Heuer Connected watch has been
purposefully selected to enhance the wearer’s experience –
specifically during sports.
Designed with high-intensity activities in mind, the TAG Heuer
Connected watch offers sapphire glass screen protection, ultra-
lightweight grade 2 titanium on the matt black case, rubberised
straps for optimal grip, breathability and comfort, a 5 ATM
water resistance rating, suitable for low-velocity and shallow-
water activities, such as swimming or running in the rain, and
a 430 mAh all-day battery optimised to include a one-hour
sports session using GPS, audio streaming and heart-rate
monitoring. For longer activities, the battery can support up
to six hours of constant sports tracking using GPS, heart-rate
monitoring and music, and can be fully recharged in just 1.5
hours at temperatures between 15°C and 45°C.
Taking inspiration from the brand’s timekeeping heritage,
watchmaking expertise and timeless design codes, the dials
include a three-hand version of the Heuer 02 manufacture
movement skeletonised dial, a digitalised Carrera Heuer
01, a liquid crystal-like display, a unique algorithm-based
neural network animation named Orbital, and a tribute to the
hexagonal nanotube structure of the brand’s carbon composite
hairspring.
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