The Gentleman Magazine Issue 20 | April 2020 | Página 16

CELEBRATE TIME WITH A PERSONALISED
ENGRAVING ON YOUR JAEGER-LECOULTRE REVERSO
A fine watch does so much more than simply tell the time; it
is a personal and intimate object and it symbolises the deep
connection between special moments in time and our most
treasured memories.
When Jaeger-LeCoultre introduced the Reverso almost 90
years ago, its blank metal flip side was designed purely as a
functional solution to the need for polo players to protect the
delicate glass of their watches. However, it immediately became
a canvas for special messages and artistic expression, decorated
with enamel or engravings.
Some would commission engravings for themselves – to mark
one of life’s milestones or as a reminder of something deeply
meaningful. Others would commission engravings as a gift
for someone special in their lives – perhaps a significant date,
maybe a message of love. Thanks to the Reverso’s design –
unlike any other watch – the decoration could be kept secret or
flipped over to be displayed to the world.
Continuing this tradition, three of the Maison’s friends share
their stories about how they have personalised their Reverso
watches.
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