The Gentleman Magazine Issue 20 | April 2020 | Page 89
Next is deciding what discipline of shooting the client wants
to pursue most regularly- clay or game, ground game or
wingshooting.”
“It is key to look for something with a strong resale value as
once you have found your feet, you will most likely want to
upgrade or fine tune to your preferred type of shooting.”
“When the client starts to look at models and brands, it is
important to look for something that catches the eye; that is
something that they want to own. Pride of ownership is very
important.”
“The gun must be comfortable to hold and that isn’t too heavy
or too light in the first instance. For example, if the gun is too
heavy, a strong kick can hinder confidence and a professional
gun room assistant can determine fit.”
“I would suggest sticking with some of the main brands for the
sake of resale value as previously mentioned. Buy it from a shop
with a good reputation and that you can build a rapport with.
They will be a great source of advice and a place for servicing
and repairs, and most gunshops will offer a warrantee even on
second hand guns.“
“Our team would show them a couple of guns that we feel
is close to what they will need at different price points. It is
key to discuss the pros and cons of each option and why
we recommend them. We try to arm the client with the
information that makes them feel comfortable that they are
making the right decision.”
“A particular buzz is had from continuing to help a client after
the sale. I will regularly get calls on the mobile from a shoot
lunch where there is a debate about what chokes are best or the
benefits of different styles of guns.”
“A gun is often a purchase with the next generation in mind.
There was a William Evans gunroom assistant that sold my
family the 20bore that I still use today! You are part of the start
of a new family legacy.”
“Shooting provides so much more than just brilliant sporting,”
concludes Phillips. “It’s about style, food and drink, foraging,
an appreciation of nature and spending quality time with
close friends. The shooting world is a warm and welcoming
one, looking to embrace new members and provide them with
the help and advice they need. William Evans prides itself on
having the knowledge and variety to cater for every client and
numerous shooting disciplines and endeavours.”
So what happens next? William Evans provides a day to day
resource that provides everything needed for a day’s shooting,
and additionally attends one of the most highly anticipated
events in the shooting calendar: The World Gunmaker’s
Evening.
London living shooting enthusiasts had the opportunity to
gather in Knightsbridge for a night dedicated to the best the
gun trade has to offer. Leading gunmakers from all over the
world join forces to show their latest wares, mingle with clients
old and new over a glass of wine, and celebrate the shooting
community.
Such an event is geared at those based in town who have a
passion for the countryside, and allow shooters to meet new
people from the industry and discover a range of fine guns
from across the world.
No doubt before long the novice shooter will find themselves
hooked on the gleaming walnut of the guns, rich and sumptuous
tweed, and sharp smells of polished leather. Paired with a day
in the outdoors, enjoying like-minded company, it’s sure to be
a welcomed new string to the gentleman’s bow.
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