The Gentleman Magazine Issue 20 | April 2020 | Page 20
TAG HEUER INTRODUCES
THE NEW GENERATION OF ITS
LUXURY CONNECTED WATCH
TAG Heuer pioneered the luxury connected watch segment
in 2015 and has since introduced a variety of models, most
recently the Connected Modular Golf Edition in 2019. With
the third generation of its visionary Connected timepiece,
TAG Heuer makes a design and technological statement that
further solidifies its position as leader of the luxury connected
watch category for the long term.
The TAG Heuer Connected watch is a unique combination
of the refinement and elegance of a chronograph-inspired
timepiece crafted in the purest watchmaking tradition, with
a state-of-the-art, custom-designed digital experience geared
towards performance. It offers customers a striking and
versatile wristwatch to enhance their individual lifestyle, from
daily connected services offered from Wear OS by Google, to
immersive sports experiences thanks to the new TAG Heuer
Sports app, which provides detailed tracking for golf, running,
cycling, walking, fitness and other sessions, thanks to the watch’s
built-in GPS and heart-rate monitor, among other sensors. The
experience on the wrist is complemented by a newly developed
TAG Heuer mobile companion app that allows for even greater
personalisation and insights into the wearer’s achievements.
20 | The Gentleman Magazine “Powered by
TAG Heuer’s Chief Strategy and Digital Officer, Frédéric
Arnault, who has led this ambitious project since its start
eighteen months ago, explains: “The TAG Heuer Connected
watch was designed and engineered with the same passion
and attention to detail as our mechanical watches. Quality
of execution is paramount in everything we do, and we
never compromise on aesthetics or emotion. The Connected
watch is not only a beautiful timepiece, it’s a truly immersive
experience, as it now sits within a complete TAG Heuer
digital ecosystem geared towards performance and sports. The
navigation has been deeply refined so the product is as intuitive
and easy to use as possible, both in everyday life and during
sports sessions. It expresses the brand in a completely new way
and offers limitless possibilities in terms of innovation for the
future. Thanks to the talent and dedication of our teams, the
new Connected is a truly brand-defining product that will lead
the way into a new era for TAG Heuer.”
As of today, the new TAG Heuer Connected watch is available
to order in all regions. It will land in a select network of retailers
and TAG Heuer boutiques on Friday, 13 March 2020, and will
also be available at www.tagheuer.com
, Securing the Internet of Things”