The Gentleman Magazine Issue 18 | December 2019 | Page 56
ABSOLUT ELYX UNVEILS ELEGANT NEW BOTTLE DESIGN
BOTTLE REDESIGN REPRESENTS EVOLUTION IN THE
EMBOLDENED LUXURY OF ABSOLUT ELYX
This year Absolut Elyx celebrates an exciting evolution with
the unveiling of a striking new bottle design. Pioneers in the
pursuit of perfection and craft, the new Absolut Elyx bottle
continues to be a symbol of emboldened luxury, providing an
even bolder shelf stand out that gives a stronger platform for
brand storytelling.
Expertly brought to life by London-based design agency
Stranger & Stranger, the new Absolut Elyx bottle boasts a
timeless silhouette with opulent flare. Made from over 40%
recycled glass, the design celebrates the vintage copper
credentials central to the creation of Absolut Elyx, through a
sleeker, lustrous and more elegant form that stands out from
the crowd.
‘With Absolut Elyx we always endeavor to challenge the normal
conventions associated with luxury vodka to create a profile
that is uniquely playful, luxurious and eclectic. We’re thrilled to
have partnered with Stranger & Stranger, who truly understand
our brand DNA and have produced a piece of art that captures
the spirit of the Absolut Elyx lifestyle,’ says Miranda Dickson,
Global Brand Director for Absolut Elyx.
‘Our vision was to celebrate the special role copper plays in
the distillation process in a way that lends well to the brand’s
global reputation for elevated panache. The faceted bottle pays
homage to the vintage copper column still from 1921 and gives
the bottles a luminescent glimmer,’ says Rowan Miller, Design
Director at Stranger & Stranger.
While the Absolut Elyx bottle has evolved, the vodka remains
unchanged. Available in more than 70 markets worldwide,
Absolut Elyx is the luxury handcrafted expression of Absolut
vodka. At 42.3% ABV, every drop of Absolut Elyx is made
using wheat from one single estate in Åhus, Sweden, using
the brand’s vintage copper still – every drop of Absolut Elyx is
produced from seed to bottle within a 15-mile radius.
The new Absolut Elyx bottle is now available worldwide.
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