The Gentleman Magazine Issue 15 | June 2019 | Page 88

Magic unfolds:
Bang & Olufsen debuts Beovision Harmony at Milan Design Week
Like a butterfly opening its wings, two meticulously crafted
oak and aluminium fronts fan out, and a thin screen rises
to perfect viewing height. Beovision Harmony is a stunning
piece of design that once again demonstrates Bang & Olufsen’s
uncompromising approach to design, craftmanship and sound
performance.
Bang & Olufsen today unveiled Beovision Harmony — a TV
experience that elevates the design of any living space and
fills it with spectacular sound. When Beovision Harmony is
turned off or just playing music, the thin screen rests close to
the floor, partially covered by two meticulously crafted oak and
aluminium fronts, which house the powerful sound centre.
When Beovision Harmony is turned on, the two fronts fan
out — like a butterfly opening its wings — and the screen rises
to the perfect viewing height. Turn off the TV, and the finely
choreographed sequence plays out in reverse.
“Pristine picture performance combined with truly immersive
sound ensures a mesmerizing viewing experience. But the
presence of a big screen is rarely a welcoming addition to
living spaces. With Beovision Harmony, we wanted to create a
meaningful object for interior that reduces the visual presence
of the TV and transforms it into something that people will
develop an emotional attachment to”, says John Mollanger,
Bang & Olufsen’s Executive Vice President of Brand and
Markets.
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