The Gentleman Magazine Issue 15 | June 2019 | Page 9

The French hyper sports car manufacturer Bugatti has
announced a partnership with Jacob & Co., a leader in
complicated timepieces and a renowned diamond and jewelry
house, to collaborate on a series of exclusive co-branded
products. This partnership brings together two companies
that share a passion for cutting-edge design, pushing the limits
of what seems mechanically possible. Stephan Winkelmann
and Jacob Arabo, the Presidents of Bugatti and Jacob & Co.,
officialised the partnership at Baselworld 2019.
“For this project we found the right partner in Jacob & Co.,
because we are both absolutely dedicated to innovation
with superb technology, absolute beauty, craftsmanship
and the highest quality of the materials”, explained Stephan
Winkelmann, President of Bugatti, at the stand of Jacob & Co.
at Baselworld.
“When I look at a Bugatti Chiron, the perfectly refined
engineering is so powerful that sometimes the car appears to
be moving even when it is standing still”, Jacob Arabo, founder
of Jacob & Co., added. “That’s the same feeling I get when I
wear our high complication timepieces: a rush, a sense of
energy, movement and power that can barely be contained.”
The partnership begins with a limited edition of the Jacob &
Co. high complication masterpiece the Twin Turbo Furious
Bugatti Edition. The original Twin Turbo Furious electrified
Baselworld when it launched in 2018, with its breathtaking
twin triple-axis tourbillons, column-wheel chronograph and
decimal repeater.
Designed with high performance sports cars in mind, the
Twin Turbo Furious Bugatti Edition features turquois around
the dial that pays homage to Bugatti’s 110 year anniversary
Chiron, positions the Bugatti logo proudly and prominently in
the center of the dial and renames the power reserve indicator
“fuel” and sports the colors of the French flag on the gauge.
Only 39 timepieces will be made, each individually numbered:
18 in carbon fiber, 18 in rose gold, and three with diamonds.
The partnership will also see the release of a special version of
a sporty “Bugatti Chrono Edition Limitée 110 Ans” in a limited
edition of 110 pieces to mark each year since the founding
of Bugatti by Ettore Bugatti in 1909. The defining technical
element of the Epic X Chrono is the Jacob & Co. JCAA05
skeletonized self-winding chronograph movement. This high-
end chronograph caliber is equipped with a column-wheel to
launch the chronograph functions. Its counters are arranged
in a bi-compax format, with the small running seconds on
the left, at nine o’clock, and the elapsed minutes counter on
the right, at three o’clock; the elapsed seconds are read on the
central French Flag Red chronograph seconds hand.
The Bugatti version features a newly invented special forged
carbon case and incorporates the colors of the French flag into
its bold dial design underlining Bugattis heritage. The timepiece
comes on a special rubber strap inspired by the iconic rear
bonnet of the Bugatti Chiron and will feature the iconic “EB”-
logo on the buckle to commemorate the partnership.
The Gentleman Magazine | 09