The Gentleman Magazine Issue 15 | June 2019 | Page 80

The Chace Hotel Coventry to rebrand as a Laura Ashley Hotel
Laura Ashley Hotels has announced it is expanding its portfolio
with the addition of The Chace Hotel, in Coventry.
The 66-bedroom hotel is undergoing a major refurbishment to
bring it in line with Laura Ashley brand standards. The elegant
new interiors will showcase the Laura Ashley Home range
and its exquisite, high-quality inherently British fabrics and
furnishings throughout.
The Chace Hotel is a stunning example of Victorian architecture,
surrounded by three acres of attractive landscaped gardens.
Original features of the building, such as the ornate fireplace
and mullioned windows, create a sense of grandeur in the
oak-panelled reception area. The grand sweeping staircase
leads upstairs to the new beautifully designed Laura Ashley
bedrooms.
The deluxe Laura Ashley bedrooms are designed to infuse
a sense of tranquillity and with an effortless style, drawing
inspiration from the hotel’s Victorian heritage.
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