The Gentleman Magazine Issue 15 | June 2019 | Page 52

RAISE A CAN OF ENGLISH SPARKLING WINE WITH THE UNCOMMON
- CURIOSITY KILLED THE CORK -
The Uncommon – the UK’s first and only, premium, English
sparkling wine in a can – invites you to sip its latest creation: a
new bubbly white and first-ever bubbly rosé.
Quashing any rumours around canned wine’s inferiority by
squashing only high-quality, hand-harvested grapes, The
Uncommon is led by its quest to marry premium wine and
sustainable production. The result sees two, delicious, bubbly
wines, whose innovative cans are capturing the nation’s
attention and paving a new way for enjoyment of wine in the
UK.
Elevated by high-profile documentaries Planet Earth and
Climate of Change, our environmental impact is high on the
agenda and more people are looking for brands that strive to
be sustainable. Each stage of The Uncommon’s wine making
process is carried out within 25 miles of its HQ in Peckham,
London, overseen by oenophiles Henry Connell and Alex
Thraves, whose curiosity for cans have killed the need for a
traditional cork closure. With every sleek, aluminium can 100%
recyclable, a carbon footprint that’s 80% lighter than glass, and
a motivation to combat oceanic wastage, The Uncommon is
much more than it says on the tin.
52 | The Gentleman Magazine “Powered by
Moreover, English by name; English by nature – each can
personifies the quirky, quintessentially British disposition
through unique, botanical illustrations. Gerald, the Giraffe,
and Eleanor, the Swan, stand proudly on the cans’ front,
while the back carries ‘perfect pairing’ moments; the ideal
accompaniment for ‘the 17.01 from Waterloo’, ‘a festival mud
bath’, or ‘a picnic on the Rye’. Each can chills in under 10
minutes and is convenient to drink on-the-go, wherever you
like, whatever the occasion.
So whether you choose the crisp, dry Bacchus white, offering
delicate notes of pear, grapefruit and elderflower, or plump for
the refreshing, dry Pinot Noir rosé, promising vibrant red fruits
of strawberry and raspberry, The Uncommon serves canned
wine like no other. Both varieties are also vegan and low sugar
– 80% less than Prosecco. As the first vintage sold out within
six months, pick up The Uncommon while you still Can.
The Uncommon Bacchus Bubbly White and Pinot Noir Bubbly
Rosé are available exclusively in Selfridges for a month, RRP
£4.99 and £5.99 respectively, before rolling out into Waitrose
stores from 20th May.
For more information, visit www.theuncommonuk.com.
, Securing the Internet of Things”